New Holland acquires industry-leading spray boom manufacturer

Specialty Enterprises was established in 1987 and unveiled its Millennium aluminum spray booms in 2015
Specialty Enterprises was established in 1987 and unveiled its Millennium aluminium spray booms in 2015.

CNH Industrial has announced the acquisition of Specialty Enterprises LLC (Specialty), North America’s largest manufacturer of premium aluminium spray booms for agricultural applications.

The acquisition will provide New Holland customers with access to a product offering enhanced with the inclusion of longer booms. It will enable the brand to accelerate the development and deployment of new technologies and customisation in this area.

Specialty has been a supplier to New Holland for more than a decade, but the direct ownership of spray boom production is the latest step in CNH Industrial’s strategic roadmap for its sprayer product platform. The transaction includes the retention of key strategic personnel to ensure continuity in this vertical integration.

“The acquisition of Specialty will enable us to further enhance our product offering by providing industry-leading technology,” New Holland brand president Carlo Lambro said. “Our customers already know the outstanding performance of these spray booms. These solutions will be implemented across the New Holland brand product portfolio delivering more efficiency and productivity.”

Founded in 1987, Specialty is based in Wautoma, Wisconsin, USA, where it operates a manufacturing facility. |