Agco dealer RW Crawford acquires Agwood

RW Crawford's Writtle, Essex, depot
RW Crawford’s Writtle, Essex, depot.

South-east England based Agwood Ltd has been acquired by neighbouring Agco dealer RW Crawford Agricultural Machinery Ltd. The enlarged business says it is committed to providing a first-class experience for Massey Ferguson owners and users in Essex, East Hertfordshire, Kent, Surrey, and Sussex.

Terms agreed between the Crawford family and Agwood owner and managing director Ian Wood mean that from early summer 2022 the three existing Agwood depots at Swingfield and Linton in Kent, and Godstone in Surrey, will continue operating under the Agwood trading name. All Agwood team members based at these depots will remain, ensuring continuity of service for customers.

Mr Wood will continue his involvement in a senior advisory role, while Agwood general manager Phil Bush takes over as MF dealer principal for the new sales territory.

Purchasing Agwood allows Crawfords to develop within Agco’s Route 66 brand policy that requires the separation of Massey Ferguson from Fendt and Valtra so that depots can specialise.

Following the Agwood acquisition, Massey Ferguson will have group brand recognition in Essex, East Hertfordshire, Kent, Surrey and Sussex from four depots. Crawfords, meanwhile, continues as the Fendt and Valtra dealer for Essex, East Hertfordshire, Kent, Sussex, Surrey, and Hampshire, operating from its existing depots.

While Crawford’s headquarters at Writtle, Essex, will continue to represent all three brands for the time being, the company said it was likely that a new Agwood depot will eventually open in the county to focus on Massey Ferguson sales and service. |