Agricultural, construction and groundscare machinery dealer Reekie Ltd – which is part of the Hamilton Ross Group – has been appointed by Bauer to rejuvenate sales, service and parts back-up for its premium range of crop irrigation equipment in east central Scotland.
The main focus of the new partnership is on the group’s depots at Perth and Cupar that serve some of the largest potato and vegetable growing areas in the country. Reekie has already supplied a Bauer Rainstar E31 to a long-standing customer, and to underscore its commitment to the new partnership has taken a second E31 into stock and placed a substantial order for critical parts to support future customers for the machines.
The firm’s general manager for Cupar and Perth, Sam Mercer, said the business had a long-standing involvement with irrigation equipment and wanted to get back to supplying new irrigators again with a brand that would sit well alongside its agricultural machinery franchises.
“In Bauer, we have a premium brand,” he added. “The company has a well-deserved reputation for its engineering and manufacturing quality, and the performance and durability of its irrigators.”
Bauer UK and Ireland’s Rob Jackson said he was delighted the agreement had been reached with Reekie Ltd.
“It is an established and well-respected dealership with people in sales, service and parts who know and understand irrigation equipment and the crucial part it plays in growing high-quality, high-value potato and vegetable crops,” he added.
“We’re already taking orders and securing build slots at the factory for irrigation reels to be delivered in time for next year’s growing season, so it’s important for growers to look ahead and plan their requirements now for next year and beyond.”
Reekie’s area sales manager for Cupar, Steven Player, was enthusiastic about the new partnership with Bauer.
“There’s a fair few Bauer irrigation reels operating across our area, and the fact that many of them are as much as 20-years old illustrates how well built they are,” he said.
“But many are ripe for replacement, and we can maintain continuity for growers – or replace other makes – by supplying a new top-class Bauer reel. Just as importantly, because our service technicians and parts department staff are all familiar with this type of equipment, we can also look after the irrigators properly when they are put to work.”
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