Henry Bredin of Kubota UK.

Kubota UK has appointed Henry Bredin in a newly created role as general manager to head-up its recently formed Tractor Business Unit (TBU).

With responsibility for Kubota’s agricultural and groundscare sectors, Mr Bredin brings with him a wealth of commercial experience. For the past nine years he has been both account director and commercial manager with two high-profile fresh produce businesses, following several years working with agricultural and groundscare machinery manufacturers.

The development of the general manager’s role is part of the Kubota UK’s expansion plans, and releases managing director David Hart to allow him to focus on his secondary role as vice-president of business transformation within the broader European market sectors.

“Having worked among both the consumer and manufacturing aspects of industry, I’m looking forward to bringing my experiences to this new role, and to support further development of the Kubota dealer network,” Mr Bredin said. “This is an exciting period of expansion for Kubota in the UK.”

“This new role will further strengthen Kubota’s commitment to our dealers and customers in the agricultural and ground care sectors,” Mr Hart added. “With a focus on sales, marketing and dealer development, Henry’s role is one that’ll be instrumental in continuing to grow our core business activities.”