Platts Harris has been purchased by neighbouring dealer Russell’s.

New Holland has announced that Russell’s has reached an agreement in principle to acquire neighbouring New Holland dealership Platts Harris. Heads of terms have been agreed, and both parties are working towards a completion by the end of October 2020.

Russell’s is based in Malton, in North Yorkshire, with seven current New Holland Agriculture depots in Yorkshire, Derbyshire and Northamptonshire. It plans to integrate Platts Harris into its successful agricultural business with the retention of the Tuxford depot near Newark.

The Platts Harris territory covers the area of North Derbyshire, Nottinghamshire and South Yorkshire, and will complement the current Russell’s territories around these areas. It will also provide continuity of service to Platts Harris’ many existing loyal customers. Platts Harris Darley Dale area will be covered from Russell’s recently opened Cubley depot near Ashbourne.

All depots will trade under Russell’s name from the end of October, including the Hallmark depots in Derbyshire and Northamptonshire, acquired by Russell’s in 2016.

The managing director at Russell’s, Paul Russell, said he was looking forward to the challenge and opportunities the new territory provided, while maintaining an excellent level of service to the existing customer base.

“Russell’s is a family business and we place customer care at the core of everything we do,” he added. “With our dedicated team of more than 150 people throughout Yorkshire, Derbyshire and Northamptonshire, we look forward to growing our business in the new area together with New Holland.”

New Holland’s business director for the UK and Republic of Ireland, Pat Smith, congratulate Paul Russell and his team on this announcement, which he said demonstrated the continued growth and strength of the brand’s dealer network to meet the challenges of the future in our business.

“We look forward to supporting Russell’s in growing our business in the area, and continuing to support all New Holland customers in the Tuxford and Darley Dale areas,” he added. “We would also extend our thanks to all the staff, present and past, who’ve represented New Holland and Platts Harris over many years. Your fine heritage will be in good hands with Russell’s in the future.”

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